Most people overlook the 7,11,4 rule that quietly drives trust, attention, and income in the digital age.
Summary
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Most people are still playing by outdated rules of success.
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In the digital age, familiarity—not perfection—wins.
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The 7-11-4 Rule shows how to build trust that converts.
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You don’t need more followers—you need more contact points.
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The money follows when the memory sticks.
This post is a detailed summary of the video “The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month!” featuring Daniel Priestley on The Diary of a CEO. It explores how traditional paths to success are becoming obsolete, why personal visibility matters more than ever, and how a simple yet powerful rule can help anyone gain traction, trust, and income online. All strategic insights and examples are based on Priestley’s real-life experience building multi-million-dollar ventures.
Who is Daniel Priestley?
Daniel Priestley is a serial entrepreneur, bestselling author, and founder of the business accelerator Dent Global and the quiz platform ScoreApp.
He’s worked with over 3,500 businesses, helping them go from idea to influence to income.
“When Daniel talks, it’s not a theory.
It’s a tested framework that has built real, scalable businesses.”
His insights are practical, data-driven, and rooted in 20 years of startup trenches. That’s why what he says next hits hard.
Why You Feel Invisible—and Why It’s Not Your Fault
Most people today feel stuck, undervalued, and forgotten.
But here’s the shocking truth:You were trained for a world that no longer exists.
School taught you to:
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Get good grades ➝ get a job ➝ build a career
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Rely on institutions for stability
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Become a “skilled worker” in an industrial economy
That world is gone. The new world runs on visibility, adaptability, and digital leverage. The 7-11-4 Rule: How People Actually Remember You
What if there were a formula to being remembered?
Turns out… there is.
People trust who they remember.
And they remember who they’ve spent enough time with.
According to Daniel, you need:
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7 hours of total content consumption
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11 separate interactions
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4 different platforms
Only then does someone feel like they know you.
It’s called a parasocial relationship—a one-sided bond that feels real. Just like you think you "know" your favorite actor or podcast host.
Bottom line:You don’t need to go viral.
You just need to show up enough times in enough places.
Most People Focus on the Wrong Things
Instead of building visibility, most people obsess over:
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Products
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Websites
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Logos
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Followers
None of that matters if no one remembers you exist.
Instead, Daniel suggests focusing on:
Visibility across channels Repetition Consistency over time“If I blocked out a day to consume all your online content,
could I even fill that day?”
— Daniel Priestley
If not, you're forgettable. And forgettable doesn't pay.
How to Actually Stand Out (Without Being Loud)
Your brain is a deletion machine.
It filters out 99% of what it sees. But some things stick:
5 Things the Brain Doesn’t Forget:1.
Scary
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Strange
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Sexy
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Free
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Familiar
You don’t need to be scary, strange, or sexy.
But you can always be:
Free — Offer real value people would normally pay for Familiar — Keep showing up in their feed, inbox, or podcast app Test Before You Build Anything
"Don’t fall in love with your product. Fall in love with testing demand."
Most people build the supply (logo, design, tech) before knowing if anyone even wants it.
Daniel flips that:
Here's how to test:
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Spend $200 on Facebook ads•
Test 10–70 different titles, headlines, or hooks•
Capture emails with a waitlist or quiz•
Track click-through & conversion ratesThis approach saved him from writing books no one wanted—and helped him write a bestseller.
The New Money Model: Serve All, Sell to Few
Here’s a data point that changes everything:
The top 10% of your audience holds 60% of the buying power. The bottom 90%? Just 40%—combined.So what’s the move?
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Give free value to 90%
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Monetize the top 10% with:
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Premium products
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Exclusive experiences
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Personalized services
Familiarity feeds the funnel. Premium offers drive the revenue.
Position First. Sell Later.
People don’t buy from strangers. They buy from the:
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Person they’ve heard of
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Person they’ve seen repeatedly
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Person who seems known to others
That means your job is to:
Build a public presence Share your story Repeat it clearly and consistently Apply the 7-11-4 rule Test everything before launching big“In a noisy world, the most remembered person wins.”
— Daniel Priestley
TL;DR: Your New Playbook
Here’s your step-by-step checklist:
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Start publishing today (text, video, audio—it doesn’t matter)•
Build 7 hours, 11 interactions, 4 platforms of content•
Use frameworks like “name-same-fame-aim-game” to introduce yourself•
Test ideas before building (ads + quizzes + surveys)•
Give generously. Sell selectively.You don’t need millions of views.
You need a few hundred people to remember you.
And that starts with a single piece of content today.